Who Are Amitech IT?
What Problems Were They Experiencing?
Not Utilising Specific Pages
Amitech IT did have specific pages for the locations they served. However, they were hidden away behind the contact page, which had a URL Structure of /contact/IT-Services-Cardiff. To Google, this page was almost invisible
We carried out an audit on the pages we wanted to rank and found out that the word count was so low, that Google couldn’t find enough information to rank their pages. Not only this, but the keyword density was poor, and the content hadn’t been optimised. Google has introduced a Natural Language Processing (NLP), so it’s important to optimise text so that it shows Google what keywords you want to rank for.
Poor DR And No Backlinking Strategy
How We Were Able To Make An Impact?
Some of the pages had duplicate content which conflicted the content on the website preventing google to rank, some canonical tags had been added but were added, however not to the correct pages therefore google was picking the incorrect pages for ranking.
With a local search, there is more than one opportunity to rank. Not only can you rank on the results page as normal, but you can also rank on Google maps.
Back in August 2015, Google introduced the Map pack, which changed how local businesses appear on Google maps. The google map pack shows three local searches for specific phrases, allowing businesses to appear higher up the page.
The optimisations we carried out to Amitech GMB helped us move up the map pack rankings, giving us a secondary stream of traffic. With a local search, there is more than one opportunity to rank. Not only can you rank on the results page as normal, but you can also rank on Google maps.
Initially, we identified the requirement to enhance the Amitech IT Domain rating. Amitech IT had a limited backlink profile on its website, and the DR was short of their nearest competitor.
We put an Off-Page SEO strategy in place, creating relevant backlinks with high domain authority to link articles back to the relevant pages on the Amitech IT Website. This immediately enhanced the Amitech IT domain rating.
Amitech has moved from getting minimal traffic and being on page three of google for their desired search terms such as ‘IT Support Cardiff’, to ranking in the top ranking position on page 1. Because of this, they have seen an increase in website enquiries and generated more business. Amitech IT now has an SEO framework in place which gives them a strong digital presence in Cardiff, and organic traffic and enquires that they can convert into sales.