Strategy

The pros and cons of using a marketing strategy

So you know what a marketing strategy is. Now it’s time to have a look at the pros and cons of using a marketing strategy. 

After reading this article, you’ll have a better understanding of how an effective strategy can benefit your business, and whether it’s the right choice for you. Let’s get stuck in, starting with the pros.

The pros of using a marketing strategy 

Get to know your target audience 

If you want to sell to someone, you need to know all about your target audience. You need to be able to think like them. To act like them. And to live like them. This is why a marketing strategy is so important because it helps you get to know your target audience. But more than that, it creates your customer avatar — which will help you focus your marketing efforts and achieve better results. 

    Work out how to deliver the message on the channels we’ve picked. Also, we’ll decide who is going to take on which tasks

    Create a clear brand message to sell your products/services

    The main part of a marketing strategy is to define your brand message, basically how you’re going to talk to your potential customers and what you are going to say. Based on tone of voice, language and messaging, you’ll have a clear image of how you’re going to convey your ideas — ensuring all your marketing is aligned.

    Develop a knowledge and understanding of digital marketing 

    From the planning to the doing, you’ll be involved every step of the way. We like to make sure you understand why we’re doing things and the impacts they’ll have, so we’ll teach you all about the channels we’re using as well as the digital marketing basics. The result? Well, you’ll have a good understanding of everything we’re doing, and feel confident enough to chip in with your ideas.

    Understand your potential ROI

    Before you put a lot of time and work into something, it’s nice to know what you’re going to get back. When creating your marketing strategy, we’ll give you an estimated ROI, based on what we’ve drawn out in the strategy. This can give you peace of mind that we’re on the same page when it comes to expectations.

    The cons of using a marketing strategy 

    It takes time to plan  

    Like all good things, creating a marketing strategy takes time. A lot less time than if you were to try to do it yourself, but still, it takes time. Don’t expect to have a polished strategy in the palm of your hands overnight, because it just doesn’t work like that. We need to get a feel for exactly what you do and why you do it. Not just that, but we like to get to know you as a business owner, too. Being this in-depth means we’re able to create something that’s uber specific. Something easy to stick to, and has a proper plan of how we’re going to do things.  

    It could cost you thousands to implement the plan

    Look, we’re just being honest, because it’s how we do things. But marketing can be expensive. We’re creating a strategy based on the results you want to see. So if you’re expecting to see a massive ROI in, say, one year, chances are it’s going to cost you a fair bit in marketing to implement everything in the strategy.

    You can find out more about our marketing strategy, like how much it costs and how you can inquire by following these links. Oh, and click here to see some of our results.

     

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