Search Engine Optimisation

Pros and Cons of SEO?

So you know what Search Engine Optimisation (SEO) is. Now it’s time to have a look at the pros and cons of using it for your business. After reading this article, you’ll have a better understanding of how SEO can benefit your business, and whether it’s the right choice for you. 

Let’s get stuck in, starting with the pros. 

    The pros of using SEO 

    Pro #1: Increase conversion 

    A good ranking in any search engine results can seriously improve your conversion rate. If your business sits in the few top spots on Google for long enough, people will become more aware of your business and the quality of your work. As well as boosting your credibility, you’ll be seen by many as an industry leader. 

    As people become more familiar with your brand and learn about your product or services, they are more likely to buy from you. 

    Pro #2: Establish brand awareness  

    Brand awareness is all about how much your target audience recognises your brand — referring to how familiar they are with your products or services. 

    If you’re in the top one, two or three positions on Google, more people will see your brand and in turn, become familiar with what you do. Automatically, this leads to a higher number of your links being clicked, which means more people visiting your website. What’s more, it promotes word-of-mouth marketing.

    If your business sits in the few top spots on Google for long enough, people will become more aware of your business

    Pro #3: Improved ROI 

    Businesses appreciate paid ads because it’s easier to see the return on ad spend. However, costs are increasing and margins are being squeezed. With SEO, once you are in a dominant position and you’ve generated sales to cover the investment in getting there, leads are generated at no direct cost, which means better profit margins.

    Pro #4: Reach more people 

    Most marketing campaigns focus on a specific target audience. But not SEO. SEO helps you attract anyone with intent at any given time, regardless of where they are in the buying funnel. By targeting keywords rather than demographics, you can attract more people who might be interested in purchasing your products or services.

    Pro #5: Takes your ahead of the competition 

    Chances are your competitors are investing in SEO, so you should too. Those who invest heavily in SEO will outrank those who push it to one side and do bits here and there — allowing them to rank higher on Google and take more market share. 

    Results on the first page of Google get over 90% of traffic, so you cannot afford not to be there — especially if your competitors are. 

    Pro #6: Help with Scalability 

    Less than 10% of online users will interact with an advert, whether that’s Google AdWords or paid social ads. Being top of Google, you can expect north of 25% of searches to hit your website.

    The cons of using SEO

    Con #1: It takes time 

    The biggest downside to SEO is that it can take months to see results. As we’ve already said, SEO is a long game — far from a fast-moving process. No matter how much you optimise your website or how many SEO best practices you follow, it might be the case that you don’t see results for many months after you start. 

    Con #2: Changes to Google 

    SEO changes all the time. Or should I say, Google changes all the time. Google updates catch every SEO out and can mean that one day you’re at the top of page one and the next day at the bottom of page two. Unfortunately, there’s not one thing you can do about it, either. 

    No matter what any SEO person tells you, it’s impossible to fully know how Google’s algorithm works. Likewise, when a new update is coming. All you can do is be prepared for when it happens by having an experienced SEO team by your side. 

    Con #3: No guaranteed results 

    Unfortunately, it is not possible to guarantee results, there is no guarantee you will be position 1, there is no guarantee that search volume of a keyword will equal website traffic and there is no guarantee that traffic will equal sales or enquiries. These are all factors that need to be managed and worked on to increase the chances but we cannot guarantee results.

    So there you have it, the pros and cons of using SEO. You can find out more, like how much it costs by following this link. Oh, and click here to see some of our results. 

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