Search Engine Optimisation

SEO: What will it cost?

SEO is far from a one-size-fits-all type of service. There are so many factors that go into prepping and executing a successful SEO campaign, and each one will be different for every business. And because of this, it’s impossible to tell you how much it will cost without understanding your business’s needs, wants and goals. What we can tell you is how we work out the cost.

How do we work out the cost?

The first thing we’ll do is run an in-depth audit of your website. This will give us every last bit of information about how your website ranks, from the backlinks to the keywords and everything in between. 

From this audit, we’ll be able to see exactly what’s required for your website to rank for the search terms you want to rank for. 

We’ll outline, in a spreadsheet, all the things we’re going to do to help you achieve the results you want. We’ll include the cost and a time frame so you’ll be able to see exactly what we’re working on.

we get to build an honest, open and trustworthy partnership with you

So, what is the breakdown?

Content

The content we create is what’s going to make your pages rank. There are two important factors we focus on: 

  • Keyword Density — This is how many times a keyword appears on a page, and it’s super important if you want to rank highly on Google. Using various SEO tools we can identify how many times a keyword needs to appear on a page, and what variants of that keyword we should include. 
  • Content Length — This is also one of the main ranking factors, and by having the right number of words on a page, it has a better chance of ranking highly. 

Technical SEO

We’re not going to bore you with the dark arts of SEO, but there’s a good chance your website isn’t ranking because of a technical mishap somewhere along the lines. It could be page speed, site structure, duplicate content — the list goes on. 

We’ll get to the bottom of this and ensure that all the bits you can’t see are working as perfectly as all the bits you can. 

Backlinks 

The last thing you want is a load of ropey backlinks. Truth is, good backlinks often cost money. And luckily, we know all about acquiring the best backlinks that will add authority and bump your website up the rankings. 

Account manager

Putting all this into action takes time and expertise. In the cost, we’ll factor in the hours our account manager has worked helping your business get the results you want. 

Our margin 

When it comes to the cost of our services, we like to be 100% transparent. This means including our margin in the cost breakdown, so you can see exactly what we’re making from your campaign. 

How long is the contract period? 

Our SEO contracts are a minimum of 12 months. No matter what anyone tells you, SEO is a long game and it takes time to see results. If you’re told otherwise, run a mile from whoever says it — because their intentions are all wrong.  

While we can’t give you an accurate quote without speaking to you first, we hope this gives you an idea of how we calculate the cost of SEO, along with what’s included. 

For more information about SEO, like how you can get started and how it can benefit your business, simply follow the links. Or, click here to see some of our results. 

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