Search Engine Optimisation

SEO: What is the process?

If we’re going to work together, we want things to be as transparent as possible. That means giving you a clear outline of our SEO process before we agree on anything, so you know exactly what to expect from our service.

So, what is the process? 

When speaking to clients, the best analogy for describing our SEO process is the process of building a house. 

You always start with analysing what you’re working with. We call it an audit. When building a house, it’s surveying the current land and all the factors that influence the plan you create. So for us, we look at what you’re looking to achieve, what your current SEO position is, the start of your website, and what your competitors are doing.

Once we have a snapshot of all that, we can sit down and figure out what you need to do to be able to achieve all your SEO goals.

This is the planning stage when building a house. We’ll go away and come up with a handful of options that would get you to your goals and present them. 

For us, it’s about transparency. We itemise every single task that we feel would be required, together with project management costs and profit margin. Then together we work out what the best plan is for your needs.

      For us, it’s about transparency. We itemise every single task that we feel would be required, together with project management costs and profit margin. Then together we work out what the best plan is for your needs.

      So once we’ve surveyed the land, made our plan, it’s time to start building the house, or in our business, starting the SEO campaign.

      It always starts with the technical component of SEO. This is akin to building the foundations for your house. Without solid foundations, the rest of SEO is being set up to fail.

      Technical SEO addresses site structure, speed, site security and a whole host of specific factors that help Google to decide if the website will deliver the user a good experience.

      Once we’re happy the foundations are good, we work on the walls, in this sense, we’re talking about content and on-page experience. There are a whole host of components to this. For example, when we create content we use tools that analyze the top-ranking pages and tell us what Google likes with their page, which goes a long way in Google deciding to rank them at the top of search results.

      Google is speaking to us, and we know how to listen.

      With the walls in place, built on strong foundations, it’s time to put the roof on and make the house waterproof. In an SEO sense, this is the off-page side to SEO. It’s building links from other sites.

      When another site links to your site, it’s like they have recommended your site. Having these recommendations from authoritative and relevant websites will show Google that your website is trustworthy and valued.

      The links are important, but they’re wasted if the technical and on-page components are not strong.

      That’s the process we follow.

      Sometimes, we’ll start with some link building, which would be the roof stage of building a house, because we know it takes Google 6-8 weeks to find them and to react to them. So it’s like ordering roof parts to arrive later.

      Most importantly, when we start a campaign, we list every single activity we plan to deliver, and when we plan to deliver it. So you know what to expect, what it costs and why. That way, we feel our clients are in control of the process more, which makes them more comfortable with investing in SEO. 

      Great. So how do I get started?

      The next step is to arrange a consultation with Roy, our senior strategist. He’ll get to know your business and exactly what you want to achieve, and then run a full site audit to give us more information about your current site performance. 

      If you’re still unsure, check out our SEO page to see all the wonderful things it can do for your business. If its results you’re interested in, here’s a case study for one of our existing clients. 

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