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Strategy: How can it transform my business?

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A marketing strategy is great for taking your business to the next level. Whether it’s identifying your audience or building a customer avatar, you’ll have a much clearer picture of who you’re targeting, what you’re saying and what to expect in terms of ROI. 

Sounds good? Well that’s just the start. 

In this article, we’ll give you a rundown on all the ways a successful marketing strategy can positively impact your business. 

The benefits of having a marketing strategy

You’ll get to know your target audience 

The biggest mistake many businesses make is trying to make their marketing message as generic as possible. The concept is, that way you’ll speak to as many people as possible.  The issue is, if it’s too generic, nobody feels you are speaking to them. So nobody is listening.

You need to be able to identify different target customers. It’s important to know who they are, what problems they have and how they like to communicate. You need avatars.

You’ll have business specific avatars

Once we understand your audience, we can start creating your customer avatars. A customer avatar will help you understand who you’re trying to sell to. It’ll help you pinpoint the customer(s) who spend big and are loyal. Most importantly, it will highlight what problems they have, where they hang out online, and how they like to be spoken to.

With a clear idea of the avatars in your mind, you can tailor your marketing message to talk directly to them. This makes your marketing more effective as your audience will feel you’re talking directly to them. This results in more engagement, more leads and more sales. And that’s something every business owner can get behind. 

You’ll have a clear business message 

Developing a marketing strategy based on your avatars and how you solve their problems is by far the most effective way to generate sales using digital marketing. It allows you to craft all your marketing based on tone of voice, language and messaging.  You’ll have a clear image of how you’re going to convey your ideas — ensuring all your marketing is aligned. What’s more, you can use this message across all areas of your business, not just digital and marketing. 

You’ll have an expected ROI 

Before you put a lot of time and work into something, it’s nice to know what you’re going to get back. When creating your marketing strategy, we can identify the opportunity through data available and forecast an estimated ROI, based on what we’ve mapped out in the strategy. This can give you peace of mind that we’re on the same page when it comes to expectations. 

You’ll gain an understanding of each marketing channel 

One of our objectives is to tailor the process to best fit the needs of each client. Some clients prefer to have someone take over and manage marketing. Other clients prefer to maintain control of their marketing. 

For those clients wanting more visibility and control, we’re happy to educate and train the client as we proceed. Our strategists have over 10 years experience in training, so they have the skills to offer this service.

You’ll have a clear marketing plan 

Without stating the obvious (about to state the obvious), your marketing strategy will show you exactly what marketing tasks you need to do and in what order. Basically, you’ll have a clear plan, so you can see what you need to do next. 

Being organised has other benefits too, like being able to prepare for things that require a little more effort. It might be that we need to get a copywriter in to help write some emails, or hire a videographer to, well, shoot a video. 

What’s more, having a plan helps keep everyone and everything aligned and gives you a clear set of tasks to focus on.  


A marketing strategy can be built in house or can be assisted through with support from an agency, but your marketing strategy should start with your business goals and then reverse engineered to identify what actions can be taken to achieve that. 

Whether it is building a strategy for a singular method of marketing, or taking a holistic approach to your marketing strategy to get the best results, we strongly recommend having a strategy in place.