You may be weighing up the decision to invest in SEO or have received a quote and wondering whether the investment is worth it, well this article wont be able to make that decision for you but we can highlight the benefits of SEO.
THE BENEFITS OF INVESTING IN SEO
A good ranking in the results of any search engine can seriously improve your conversion rate. If your business sits in the few top spots on Google for long enough, people will become more aware of your business and the quality of your work. As well as boosting your credibility, you’ll be seen by many as an industry leader.
As people become more familiar with your brand and learn about your product or services, they are more likely to buy from you.
Establish brand awareness
Brand awareness is all about how much your target audience recognises your brand — referring to how familiar they are with your products or services.
If you’re in the top one, two or three positions on Google, more people will see your brand and in turn, become familiar with what you do. Automatically, this leads to a higher number of your links being clicked, which means more people visiting your website. What’s more, it promotes word-of-mouth marketing.
Businesses appreciate paid ads because it’s easier to see the return on ad spend. However, costs are increasing and margins are being squeezed. With SEO, once you are in a dominant position and you’ve generated sales to cover the investment in getting there, leads are generated at no direct cost, which means better profit margins.
Reach a bigger audience
Most marketing campaigns focus on a specific target audience. But not SEO. SEO helps you attract anyone with intent at any given time, regardless of where they are in the buying funnel. By targeting keywords rather than demographics, you can attract more people who might be interested in purchasing your products or services.
Stay ahead of the competition
Chances are your competitors are investing in SEO, so you should too. Those who invest heavily in SEO will outrank those who push it to one side and do bits here and there — allowing them to rank higher on Google and take more market share.
Results on the first page of Google get over 90% of traffic, so you cannot afford not to be there — especially if your competitors are.
Help with scalability
Less than 10% of online users will interact with an advert, whether that’s Google AdWords or paid social ads. Being top of Google, you can expect north of 25% of searches to hit your website.