DFK International.
The task.
DFK International, a global accounting association, had a long-established logo but faced challenges with brand consistency. Different Groups were using variations of the logo, along with mismatched fonts and styles. This lack of cohesion weakened their visual identity and diluted the strength of the brand across their international alliance.
Industry
Accountancy
Location
Global
What we did.
Audited existing brand usage across divisions to identify inconsistencies.
Standardised the core brand identity by defining logo usage, colour palettes and typography.
Created a comprehensive brand guidelines document to ensure global consistency in all communications.
They say it better than we do.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque hendrerit purus diam, sed posuere dui sodales et. Nunc dapibus dolor risus, nec lacinia nibh hendrerit a. Vestibulum at consectetur metus."
Bill Wright, DFK International