Pure Leasing
Case Study.

Notorious SEO

Intro

Pure Leasing is a car leasing company delivering a personal touch to car leasing, with an aim to save their customers time and money and promising to make them smile.
Pure Leasing is a fast-growing business growing from a start-up into an established business, they wanted to have an online presence that could reflect this. They wanted a website they could be proud of that would help enhance their brand when promoting their business.

Requirement

Pure Leasing is a new business and wanted to enhance it’s brand with a website that truly represents its brand. As a new business, they knew they needed a dynamic website partner that not only be able to help them create a website that brands their business as the way they would like to attract their target market and be the online representation for their business but to also have a website partner that can help them grow along their business journey and be on hand to support them to achieve their goals. 

Process

After sharing a coffee with Zaf in his office we understood the vision of what Zaf was building at Pure Leasing and how we could form a partnership to help grow Pure Leasing’s through their website enhancements.

After completing our agreement and finalising terms we arranged a call to catch up with Zaf and create the project brief, we discussed some of the websites that Zaf liked the look and feel of and would like to take inspiration from for his website, and we discussed his business goals and his target market and what would be the ideal user journey for his target user to take when on his websites and the desired call to actions.

From this, we built the homepage layout in wireframe and created a detailed brief with information on inspirations, brand colors, font, and images available. This was then passed on to the developers to create 5 homepage design variations.

From the 5 designs that the designer had created, we were able to take aspects from each design that we liked and create the perfect homepage design. Once we had finalised the homepage design we were able to turn our attention to the internal pages of the website.

We followed the same process as the homepage building wireframes for all the internal pages of the website, this time we knew the flow and the design aspects that we wanted to use for the website, we built all the webpages into the sitemap allowing us to visualise the website.

Impact

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Lets start our journey together now