What should your SEO Strategy be?
SEO is an excellent way for businesses to grow and take advantage of the massive opportunities the internet presents. The question of how is different for every case, SEO is certainly not a one size fits all business growth hack.
Strategy is the key to a successful SEO campaign, analysing the data and identifying achievable opportunities aligned to your business objectives, then creating a road map of tasks required to achieve these goals sets out a straightforward route to success.
Notorious Online Strategy offering is for supporting businesses with knowledge of SEO however looking for guidance and expertise on how to grow their SEO or how to utilise SEO for a new business goal, that requires a different strategy for growth.
Our SEO Strategy can also be used for businesses where all the tools and data analytics is overwhelming and a clear task roadmap would be useful for them to have and use their own resources to carry out an SEO Campaign.
What's included within SEO strategy?
Technical SEO Audit
Technical SEO is similar to the foundations when building a house it is important that when building an SEO strategy that it is done so on strong foundations, our technical SEO audit is like a car MOT for your website where we identify anything that requires fixing.
After discussing your business and your objectives we use our skills to identify the opportunity within SEO that can help you achieve these goals. We look at keywords and phrases your target market will be using to find your business and identify which should be targeted as a priority based of your business goals.
Content is king and an important part pillar in any SEO campaign. We analysis what content is required based of keyword research and create a strategy of what content is required to rank for the targeted keywords.
As part of SEO strategy, we review your current website authority, we will identify digital PR opportunities that will link back to your website and build authority. Enhancing website authority will help compete for more competitive keywords as well as bring traffic to your website.
meet our head of seo, kevin wiles
Kevin has years of experience in SEO, from starting out in the early 2000’s Kevin has seen many changes over the years in the industry, developing a deep understanding of search engines and how they work. This knowledge has been utilised by Global brands such as Heineken & Nestle, large enterprises like Halfords as well as local SME’s.
Having worked with the big businesses Kevin now works on utilising this experience and strategic knowledge to empower SME’s across the UK with his knowledge of SEO to drive business growth.