The requirements
The Techsol Group is a managed service provider and experts in digital transformation. With headquarters in Cardiff they work with businesses to plan, prepare, and implement integrated technologies to revolutionise the way they work.
Techsol Group saw their website as a good opportunity to generate more business. The main problem was that they weren’t ranking for any IT-related search terms for Cardiff, despite being known as one of the leading IT companies in this location.
Objectives
The objectives were clear: Techsol wanted to rank in the top position for ‘IT Support Cardiff’ and generate more enquiries to help them grow to their goals of doubling their business size.
Initial Analysis & Strategy Development
Initial Analysis & Strategy Development
We analysed their website at the time, their current ranking and the goals they were looking to achieve and identified areas of improvement. We conducted keyword research to provide further information on the opportunity available ranking for the keyword requested and related terms that would generate traffic.
We conducted a full SEO Audit to identify technical issues and reviewed their on-page content and domain authority. This helped us build a clear and precise SEO Strategy to achieve the goals that we had set out to achieve.
Implementation
We followed our strategy; our primary focus was to work on the technical SEO and ensure the website had a solid technical foundation to build on. We wanted our website to outperform all competition, allowing Google to provide its users with the best experience from the Techsol Group website.
We then looked at the On-page aspects of our SEO strategy, with a priority on creating a specific landing page for ‘IT Support Cardiff’ with content optimised for this keyword, followed by creating a cluster of supporting content made to provide search engines with more information on the topic, clearly identifying Techsol Group as an expert within their niche.
The domain authority for the Techsol group could have been better, with only a handful of reputable websites linking back to their site. We needed to improve this area to build our domain authority and prove to the search engines that we are a reputable source of information, and other websites will refer back to us to verify this.
With the search term, we focused on location-specific; this created another ranking opportunity. Google map pack allowed us to optimise Techsol’s Google My Business page, allowing users to find Techsol group website from the organic listing and the map view.
Results and Analysis
#1
Google for
IT Support Cardiff
364%
INCREASE IN
WEB TRAFFIC
58
Leads Generated
Over 12 month period
Ranking Improvements
Before our SEO campaign, Techsol group was not ranking for “IT Support Cardiff.” they now rank in the top ranking position for this phrase.
Traffic Growth
364% Increase in users to the site.
Conversion Rate Improvement
Techsol have generated 58 Business enquiries over a 12-month period.
Business Success
Techsol Group has gone from strength to strength over the recent years, Doubling their revenue and increasing staff size considerably, Notorious Online are extremely proud to have played a part in that journey.
What the client had to say
Rachel Mchugh
Head of Growth and Marketing
Techsol Group
